One theory for use of green in the John Deere color palate is that it is the opposite of the color used for its competitor, International Harvester, which is red ( read more about the color red in design here). The yellow puts one in mind of a harvest-ready field of corn. The green colors in the John Deere logo remind us of fresh cut grass. Not only does Starbucks use green in its logo, it also uses the same color predominantly in its stores to promote relaxation. The green color palate of Starbucks was introduced so as to represent growth, freshness, uniqueness, and prosperity. Source: Iconic Fox The Use of Green in Branding Starbucks The color green brings to mind different associations. With so many hues, green is an extremely flexible color. Green can also be associated with environmental initiatives: “We’re going green.” The color green can be associated with the word “go” as in, “We have the green light to go ahead.” Green comes in many shades and variations: Darker greens are more closely associated with stability and growth: think of the more mature green leaves of summer. Lighter greens that lean more to the yellow end of the spectrum are associated more closely with freshness: think of the first leaves of spring. Green is the color that combines them in various shades to create even more variations of emotion.

Blue and yellow are somewhat opposite in the emotions they evoke. The color yellow represents optimism and youthfulness, and is often used to grab attention. ( Check out this article to learn more about the color blue in marketing). Blue is often used to create a sense of security and trust in a brand. Green is a mixture of the two primary colors blue and yellow. However, green may also be perceived negatively when associated with materialism, envy, and possessiveness. Green encourages a balance in your brain that leads to decisiveness. Many doctors even use green in their offices to put patients at ease. People are invited to wait in the “green room” before going on camera to relax. Green helps people feel rested and secure.

Green evokes a feeling of abundance and is associated with refreshment and peace, rest and security. Think of nature and see the incredible variety of shades of green expressing renewal and life. It is a dominant color in nature that makes you think of growth. Green is a color that can evoke powerful emotions. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim color is a primary reason when they make a purchase!” Let’s Talk About Green Color can often be the sole reason someone purchases a product. And this knowledge has been harnessed all too well in marketing psychology by designers and marketers alike. “Color has been known to have a powerful psychological impact on people’s behavior and decisions. According to our friends at SmallBizTrends: The use of colors can help people decide to buy from you.

Marketers can take advantage of the emotions evoked by color. I recall a young man walking past one afternoon who stopped and told me how he enjoyed my garden because it, “Filled his soul with joy.” Wow - that is the power of color! All of these colors combine to evoke feelings of relaxation, peace, and harmony. Light greens, dark greens, even variegated greens. Pops of red, fuschia, yellow, and purple against various shades of green. I choose the colors in my garden carefully.įree Assessment: Website Performance Assessment I am enjoying many colors in my garden as I write today.

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